Job Description

Amazon PPC & Page Optimization Specialist - Health & Wellness Focus

About Tried and True Media:

TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct-to-Consumer space. With our focused data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.

As we grow in 2025, we are seeking an experienced Amazon PPC & Page Optimization Specialist to join our performance marketing agency. In this role, you will be responsible for managing and optimizing Amazon advertising campaigns and product listings for our direct-to-consumer health and wellness clients.

Key Responsibilities:

• Develop and implement comprehensive Amazon PPC strategies for our health and wellness brands in order to increase their Amazon sales and brand recognition

• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

• Conduct thorough keyword research and competitor analysis

• Optimize product listings for improved organic rankings, conversion rates, and ad performance

• Create compelling product titles, bullet points, and descriptions that adhere to Amazon's guidelines

• Enhance product detail pages with high-quality images and informative infographics

• Implement A+ Content to showcase brand value and increase conversion rates

• Monitor campaign performance and adjust bids, keywords, and targeting to maximize ROAS

• Analyze data and provide actionable insights to improve campaign and listing effectiveness

• Create detailed performance reports and communicate results to clients

• Stay up-to-date with Amazon advertising and listing optimization best practices and policy changes

Qualifications:

• 3+ years of experience managing Amazon PPC campaigns and optimizing product listings, preferably in the health and wellness sector

• Proven track record of improving ROAS, organic rankings, and driving sales growth for Amazon sellers

• Strong analytical skills and proficiency in data analysis tools

• Excellent communication skills, both written and verbal

• Experience with Amazon advertising tools and third-party software (e.g., Helium 10, Jungle Scout)

• Understanding of Amazon's terms of service, style guides, and advertising policies for health products

• Proficiency in crafting persuasive product copy that drives conversions

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Desired Skills:

• Experience with A+ Content creation and Amazon Store design

• Familiarity with Amazon DSP (Demand-Side Platform)

• Knowledge of SEO best practices for Amazon listings

• Understanding of FDA regulations and FTC guidelines for health product marketing

• Proficiency in photo editing software for image optimization

• Experience with split testing product listings and ad creatives

If you're passionate about Amazon PPC and product listing optimization, have a data-driven mindset, and want to help health and wellness brands thrive on the world's largest e-commerce platform, we want to hear from you.

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