Job Description
Job Details Level Experienced
Job Location Farm Bureau Bank-TX Headquarters - San Antonio, TX
Remote Type Hybrid
Position Type Full Time
Education Level 4 Year Degree
Salary Range $73,000.00 - $80,000.00 Salary
Travel Percentage Negligible
Job Shift Day
Job Category Marketing
Description Why Us? Farm Bureau Bank (FBB) offers unique opportunities within the financial community that understands the importance of farming, ranching, and other agriculture-related professions. We also reach beyond traditional branches to develop deep roots in the rural communities we serve.
Not just branches. Roots. FBB team members enjoy competitive compensation and generous benefits.
- Life Insurance and Long-Term Disability (company paid)
- Accrued Paid Time Off (PTO) & Paid Holidays
- Paid Volunteer Hours
- Affordable Medical, Dental and Vision coverage
- Outstanding 401k - Employer match up to 5%
- Continuing Education Opportunities
- View all available benefit options at Farmbureau.bank.
*Currently hiring in the following states ONLY: AL, AR, AZ, GA, LA, MN, NC, NV, SC, TN, TX, VA* Will require occasional travel to San Antonio, TX. The Digital Marketing Specialist helps serve as the "Voice of the Bank" to the outside world through various digital platforms. Responsible for developing digital advertising and social media strategies, creating, and posting engaging content, as well as analyzing digital ad and content performance to ensure all efforts support Farm Bureau Bank's brand, objectives, and goals.
Responsibilities: - Responsible for the planning, execution, and continued optimization of digital marketing initiatives including but not limited to: SEO, display ads, and social media.
- Lead the development, execution, and analysis of our social media strategy to enhance our online presence, engage our audience, and promote our initiatives and events.
- Collaborate closely with our marketing team to ensure consistency in messaging and branding across all digital platforms.
- Work with the marketing team to create compelling and engaging content, including paid ads, social media posts, graphics, videos, and other multimedia assets.
- Monitor social media channels for relevant industry news, trends, and conversations, and participate in discussions to enhance our thought leadership position.
- Manage all social media platforms for our multi-state brand and the social media editorial calendar, ensuring timely and consistent posting of content through an online scheduler (Hootsuite) that aligns with our organizational goals and priorities.
- Analyze social media metrics and insights to track the performance of our campaigns, identify areas for improvement, and make data-driven recommendations for optimization.
- Engage with our audience by responding to comments, messages, and inquiries in a timely and professional manner, fostering positive relationships with our followers.
- Collaborate with internal teams to coordinate digital marketing efforts and amplify key messages and initiatives.
- Stay up to date on emerging digital trends, tools, and best practices, and provide recommendations for innovative strategies to drive engagement and growth.
- Monitor and manage online reputation, proactively addressing any issues or concerns that may arise on digital channels.
- Support the development and execution of integrated marketing campaigns and initiatives to promote membership, sponsorships, and other revenue-generating opportunities.
- Research, develop and produce various types of engaging social media content as well as develop a process to support content gathering.
- Create actionable plans to both grow and maintain followers.
- Traveling to events and capturing/creating content for social media
- Stay up to date on the latest updates and algorithm changes for major social media platforms, like Facebook, LinkedIn, Instagram, Pinterest and X as well as current cultural trends.
- Ensure content is tailored to target audience segments while staying consistent with brand standards and voice.
- Analyze digital performance and pivoting on strategy when necessary.
- Communicate effectively with team members and leadership.
- Implement and enforce marketing and social media guidelines, policies and procedures to ensure brand consistency and regulatory compliance as well as abide by social media platform guidelines.
- Performs other related duties as assigned.
Knowledge, Skills, and Abilities: - Excellent written and oral communication, presentation and organization skills.
- Familiarity with copywriting and storytelling
- Proficient in Microsoft Word, PowerPoint and Excel
- In-depth working knowledge of Adobe Creative Suite (Acrobat Pro, InDesign, Illustrator, PhotoShop, Premiere Pro, Dreamweaver)
- High level of creativity, attention to detail and time management skills
- A thought leader with strong interpersonal skills
- Able to travel locally and nationally.
- Able to work effectively under pressure and independently with minimal supervision.
- Knowledge of bank marketing compliance regulations that apply to social media marketing.
Education and Experience: - Bachelor's degree in marketing or communications.
- 3-5 years' experience in digital content creation.
- Experience with paid media advertising, such as Google Ads and Facebook Ads.
- Experience marketing to rural audiences.
- Portfolio of creative project marketing and writing samples will be required.
EEO Commitment Farm Bureau Bank is an equal opportunity/affirmative action employer and complies with all applicable federal, state, and local fair employment practices laws. Farm Bureau Bank strictly prohibits and does not tolerate discrimination against team members, applicants, or any other covered persons because of race, color, religion or creed, national origin or ancestry, sex (including gender, pregnancy, sexual orientation, and gender identity) age, physical or mental disability, citizenship, veteran status, or genetic information, or any other characteristic protected by applicable federal, state, or local law. All team members and anyone doing business with the Bank (including vendors, clients, and visitors) are prohibited from engaging in unlawful discrimination. This applies to all employment actions, including but not limited to, recruitment, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
Job Tags
Holiday work, Full time, Local area, Remote job, Currently hiring, Shift work,