Digital Marketing Specialist at Prime Therapeutics in Boise, Idaho, United States Job Description Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. It fuels our passion and drives every decision we make. Job Posting Title Digital Marketing Specialist Job Description Summary Broad responsibility for managing marketing initiatives for a designated marketing program. Works across a wide range of internal and external constituents. Responsible for developing successful communications and marketing strategies by creating and executing well written, creative, original, eye-catching campaigns. Job Description + Develops, executes and delivers print, digital and online marketing strategies in coordination with designated program's customers. This includes understanding the policy and security requirements of each agency to ensure compliance with agency standards, as well as the program nuances specific to each customer. + Develops and communicates customer-centric best practices for engaging audiences in print and digital channels. + Develops creative and engaging seminars, presentations, and webinars. + Edits and updates proprietary seminar presentations as needed. + In consultation with the vendor reporting teams, publishes regular reporting on marketing effectiveness as well as provides recommendations for performance improvement. + Creates and executes integrated marketing collateral for specified products. + Maintains multiple client branding guidelines and marketing production across all media types. + Other responsibilities as assigned. Additional Qualifications: + Proficiency in website content editing, including back-end management. + Experience with SEO, SEM, social media marketing, email marketing and content marketing strategies. + Knowledge of web analytics tools (e.g. Google Analytics) to track campaign performance and identify insights. + Strong analytical and critical thinking skills, with the ability to interpret data and make data-driven decisions. + Familiarity with A/B testing and other optimization tactics to improve campaign performance. + Experience in creating and managing digital content, including blog posts, social media posts and other digital assets. + Understanding of content marketing strategies and best practices. + Excellent written and verbal communication skills. + Ability to collaborate with cross-functional teams and external agencies to execute marketing campaigns. + Ability to adapt to changing digital marketing trends and technologies. + Creative thinking and problem-solving skills to develop innovative marketing strategies. Responsibilities + 2+ years of marketing experience. + Bachelor's degree in marketing, journalism, advertising or communications. + Experience in writing and editing copy. + Strong computer skills, including MS Office proficiency. + Strong writing skills required. + Integrated marketing communications and management skills including research, analysis and strategy. + Creative, quick thinker with strong executive-level communication and influencing skills. + Excellent project management and organizational skills; ability to multitask and prioritize accordingly. + Self-starter, flexible, creative, independent thinker and impeccable attention to detail. + Minimum of 5 years of experience in a marketing position, preferably in behavioral health care. + Knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver, Acrobat) a plus. Work Experience Work Experience - Required: Marketing Work Experience - Preferred: Education Education - Required: Bachelors - Marketing Education - Preferred: Certifications Certifications - Required: Certifications - Preferred: Potential pay for this position ranges from $51,230.00 - $76,850.00 based on experience and skills. Pay range may vary by 8% depending on applicant location. To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page (To view full details and how to apply, please login or create a Job Seeker account
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