Develop and implement performance marketing strategies
Create comprehensive media plans to optimize marketing efforts
Generate new hypotheses for business scaling and execute growth-hacking strategies
Oversee in-house performance marketing teams, agencies, and contractors across various channels (targeted ads, SEO, PPC, retargeting, email marketing, webmasters, affiliate networks, CRO channels, organic marketing, etc.)
Continuously analyze marketing results to drive metric growth
Analyze competitors and track industry trends
Initiate pilots in the field of Brandformance
Explore new mechanics and interaction types using media and performance formats
Proven experience in developing digital marketing strategies
Deep understanding of the e-commerce market
Experience with performance marketing and media placements
Willingness and ability to manage performance placements hands-on
Expertise in web analytics systems and mobile trackers
Strong, confident, and courageous leadership skills
Excellent soft skills for effective teamwork
Fluent English (C1+)
Remote Work: Work from anywhere in the world
Flexible Schedule: 5/2 work schedule with flexible start and end times
Innovative Environment: Work on exciting projects with a creative team and a fantastic product
Career Growth: Opportunities for professional development and career advancement, including corporate retreats