Job Description

We Offer:

• Competitive Pay
• Ongoing professional training
• Excellent benefits package including
• Medical
• Dental
• Vision
• Life, Long Term Disability, Critical Illness, Accident Insurance
• Legal Shield
• 401(k) and profit-sharing plan with employer match
• Paid Holiday, Sick and Vacation Time

Summary:

Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.

Essential Duties:

Sales Department Operations

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs & solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer advantages of products over competing brands.
• Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of lower than anticipated profits.
• Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
• Maintain profit margin objective for all vehicle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
• Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

Customer Service:

• Follow the C.U.S.T.O.M. sales process
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Ensure the delivery to customer is an EVENT which endears the customer to the dealership.
• Contact customers using mailing lists, tickler files & personal follow-up to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to Make Things Right.
• Attend training sessions to keep current with sales techniques and sales department issues.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.)

Other Duties - As Assigned

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Meet or exceed sales quotas on a regular basis.
• Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.
• Must have an approachable, likable personality.
• Excellent communication Skills and demonstrated closing skills.
• Knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands:

• The noise level in the work environment is occasionally loud.
• Occasionally requires the ability to balance and push a 600+ lb. motorcycle.
• Sales persons spend the majority of the day on their feet, demonstrating products.

Working Conditions:

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.

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