Job Description

Innovative Driven is currently seeking a Senior Content Marketing Specialist to join the team at a prestigious, highly sophisticated and collaborative law firm client in NYC! This is a terrific opportunity for candidates marketing experience, preferably in a law firm setting!

In this role, the Content Marketing Specialist will hold overarching responsibility for bringing the firm's value and vision to life through informative content for internal and external audiences. This role holds a collaborative approach, working closely with the Director of Media Relations, as well as internal stakeholders to serve as a subject matter expert on firm offerings and clients.

This opportunity will operate on a hybrid schedule - 3 days in, 2 remote.

Responsibilities:

• Contribute to the development and execution of a content marketing strategy that drives engagement and leads across digital channels
• Draft, edit and proofread short-form and long-form content for internal and external audiences, including podcasts, blogs, listicles, videos, case studies, social content and thought leadership articles
• Coordinate the adoption and use of AI tools to create content and efficiencies on the communications team
• Serve as editorial lead for marketing and general firm content on Searcy; maintaining an editorial calendar, generating story and campaign ideas, and writing and editing news items
• Curate content for firm’s weekly Monday Morning Meeting
• Maintain and promote the use of the marketing style guide to ensure consistency in brand voice, tone and style across external and internal channels
• Assist in the development of select executive communications

Requirements:

• Excellent writer, with proven ability to use principles of corporate journalism to translate complex legal concepts into clear, succinct and compelling content. Capable of adapting tone and style for different audiences
• Familiarity with AP writing style
• Superior writing, editing and proofreading skills, including attention to details regarding word choice, syntax and grammar
• Experience with AI tools commonly used in content marketing
• Strong organizational and communication skills
• Ability to work with lawyers and professional staff at all levels throughout the organization
• Ability to work independently and manage competing priorities and deadlines
• Strong critical-thinking skills and the ability to identify and leverage communication opportunities
• Exceptional customer service ethic
• Bachelor’s degree and at least 4 or more years of professional experience, preferably in a law firm environment

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